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10 Phrases That May Get You Fired (By Your Agency)
I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of...
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11 Reasons for Twitter Heartgate
I’m jumping on the bandwagon. I’m surfing the trend. I’m grubbing for 15 seconds of fame by reporting the biggest news of the last 24 hours: Twitter is replacing stars with hearts But I’m different....
View ArticleWhat I’ll Do When Google Dies
Like any nerd worth a damn, I like to plan for the zombie apocalypse. I know whose house I’ll go to (he has guns and edged weapons). I know what vehicles I’ll take (bicycles, duh). I know my weapon of...
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20 Bits of Marketing Jargon, And What They Mean
I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say...
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Portent’s Moving!
Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot....
View ArticleMarketing Fundamentals Lessons From First-Time Parenting
In my time at Portent I’ve had the opportunity to work with and learn from some of the best and brightest in our industry, and most recently as a first-time parent. For this blog post I’ve decided to...
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Digital Marketing Haiku, Because Why Not?
I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30...
View ArticlePortent is Being Acquired
Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I...
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Why We Donate Digital Marketing Services to Small Non-profits
Service is one of the foundational values that Portent uses to guide our work and our mission. Our “Why” if you’re a Simon Sinek fan. More specifically, at Portent service means creating trust and...
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To my team, at 20
This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a...
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